We have an exciting opportunity for you to join one of Australia’s best loved bakery brands in a key role supporting the execution of customer retention initiatives for our Loyalty Program, Dough Getters. 

Based in our Camberwell office and reporting to the CRM Retention Lead, this role plays a vital part in bringing our loyalty strategy to life – ensuring campaigns, communications and bakery activity are executed seamlessly to drive engagement, repeat visitation and member satisfaction. 

Broadly speaking, you’ll be busy: 

• supporting the execution of customer retention and loyalty initiatives across campaigns and always on activity; 
• coordinating marketing and retention support for bakeries; 
• building, proofing and deploying loyalty eDMs and defining target segments within loyalty platforms; 
• supporting in bakery activation that turns loyalty strategy into real customer moments; 
• managing the comms content calendar and marketing assets to ensure they’re always fresh and on brand; 
• providing customer care and loyalty inbox support, escalating and resolving issues with Customer Care, Technology and Operations teams; 
• delivering internal communications, training enablement and campaign support materials to franchisees; and 
• assisting with campaign reporting, post campaign analysis and documentation — because the proof is in the pudding (or the loaf).

Let’s hear about you!

You’ll have relevant tertiary qualifications with a marketing, communications, advertising or business  focus, with experience in marketing communications, promotional activity or loyalty support roles. Retail, franchise or multi site experience is highly regarded, as is a demonstrated competence in using comms platforms (Klaviyo). 

You’re highly organised, detail oriented and thrive in a fast paced environment where no two days look the same. You’re confident working with multiple stakeholders, comfortable juggling priorities and enjoy collaborating to deliver outcomes — never serving up anything half baked.

Strong communication skills, a hands on mindset and a genuine passion for customer experience will see you rise in this role.

Why Bakers Delight? 

Working in a full time capacity, you will enjoy being part of a social, friendly and fun environment in renovated offices.  Benefits include our flexible work policy (mix up your week by working from home and the office), our reward and bonus structure, our corporate casual dress environment and of course, enjoying the occasional Bakers Delight treat! 

If you’ve got what it “bakes”, we’d loaf to hear from you!

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.